2010 Winemakers Blend
It’s taken me awhile but I finally broke down and tried this very popular wine. Similar to my experience with Cupcake which I recently wrote about; I must have an aversion to well marketed, popular and affordable vino.
Priced in the $8.00-$12.00 range it is usually available somewhere on sale. In our store it always moves no matter the price. Its fans appreciate this wine whether on sale or not but of course we tend to sellout at the lower price points. We easily go through 1-2 cases a week without highlighting it on an end-cap. Stock it, they will come 🙂
I would compare the APOTHIC to similar products from CUPCAKE [Red Velvet] and MENAGE A TROIS [Red Blend]. All with similar price points and marketed at the same audience if you ask me. The audience [?]: first time wine drinkers, women, appreciators of sweet [but not too sweet] red wine, and older people to give some examples. In my experience if I had to narrow it down to two of these I would say; new to wine drinkers along with the older population [including my parents] tend to love it. Just imagine an older woman just beginning to try wine and I would say BINGO if asked for advice by a customer.
But admittedly that is narrowing the scope of its marketing and success. I have plenty of younger customers who have tried this wine and come back for more, male and female, excited that they found an affordable wine they and their partners can share. For me the obvious common denominator is the sugar level or sweetness of these wines. It makes the drinking experience a lot more palpable to many.
As I decanted or poured from the bottle in this case, I immediately noticed an earthiness on the nose that made me think there was ZIN! in there which of course there was. As a fan I was just glad to detect it so quickly. The Zinfandel descriptors pretty much stop there though. Also detected on the nose was a caramel [sweet] undertone. Upon tasting, the caramel really exploded along with vanilla and other spices. I also noted grape sour pop as in the lollipop. I kept almost recognizing a flavor and yet it continuously escaped me. This went on for a while, as my drinking partner kept saying how much they were enjoying this wine, until I finally blurted out ROOT BEER! and they simultaneously said SASSAFRAS!! The more likely culprit would probably be Cream Soda thanks to the aforementioned vanilla/caramel flavors.
Would I buy this wine regularly? Probably not. But once again I now understand its popularity and can easily recommend it to others who I know will not only appreciate it but make it their “go to” choice on a regular basis. ¡SALUD!
From the winemaker:
Inspired by “Apotheca,” a mysterious place where wine was blended and stored in 13th century Europe, the wines of Apothic are truly unique in style and taste.
Our winemaker Boyd Morrison crafts bold, captivating Apothic blends by using only the most distinctive California grapes. From vintage to vintage, Boyd lets the character and flavor of the individual varietals guide the shape of each blend.
to create Apothic Red using the most distinctive grapes from California’s renowned vineyards: Zinfandel for its spicy nature, Syrah for its dark fruit flavors, bold Cabernet Sauvignon and Merlot for a smooth finish.
Winemaker tasting notes;
The brambly spice of Zinfandel, dark fruit flavors of Syrah, the bold notes of Cabernet Sauvignon and the smooth elegance of Merlot unite to create this captivating red blend.
Apothic Red reveals intense fruit aromas and flavors of rhubarb and black cherry, complemented by hints of mocha, chocolate, brown spice and vanilla. The plush, velvety mouthfeel and the smooth finish round out this intriguing, full-bodied red blend.