Tag Archives: affordable wines

APOTHIC RED – 2010 Winemakers Blend

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2010 Winemakers Blend

It’s taken me awhile but I finally broke down and tried this very popular wine. Similar to my experience with Cupcake which I recently wrote about; I must have an aversion to well marketed, popular and affordable vino.

Priced in the $8.00-$12.00 range it is usually available somewhere on sale.  In our store it always moves no matter the price. Its fans appreciate this wine whether on sale or not but of course we tend to sellout at the lower price points.  We easily go through 1-2 cases a week without highlighting it on an end-cap. Stock it, they will come 🙂

I would compare the APOTHIC to similar products from CUPCAKE [Red Velvet] and MENAGE A TROIS [Red Blend].  All with similar price points and marketed at the same audience if you ask me.  The audience [?]: first time wine drinkers, women, appreciators of sweet [but not too sweet] red wine, and older people to give some examples.  In my experience if I had to narrow it down to two of these I would say; new to wine drinkers along with the older population [including my parents] tend to love it.  Just imagine an older woman just beginning to try wine and I would say BINGO if asked for advice by a customer.

But admittedly that is narrowing the scope of its marketing and success. I have plenty of younger customers who have tried this wine and come back for more, male and female, excited that they found an affordable wine they and their partners can share.  For me the obvious common denominator is the sugar level or sweetness of these wines. It makes the drinking experience a lot more palpable to many.

As I decanted or poured from the bottle in this case,  I immediately noticed an earthiness on the nose that made me think there was ZIN! in there which of course there was. As a fan I was just glad to detect it so quickly.  The Zinfandel descriptors pretty much stop there though.  Also detected on the nose was a caramel [sweet] undertone.  Upon tasting,  the caramel really exploded along with vanilla and other spices.  I also noted grape sour pop as in the lollipop. I kept almost recognizing a flavor and yet it continuously escaped me. This went on for a while, as my drinking partner kept saying how much they were enjoying this wine, until I finally blurted out ROOT BEER! and they simultaneously said SASSAFRAS!!  The more likely culprit would probably be Cream Soda thanks to the aforementioned vanilla/caramel flavors.

Would I buy this wine regularly? Probably not. But once again I now understand its popularity and can easily recommend it to others who I know will not only appreciate it but make it their “go to” choice on a regular basis. ¡SALUD!

From the winemaker:

Inspired by “Apotheca,” a mysterious place where wine was blended and stored in 13th century Europe, the wines of Apothic are truly unique in style and taste.

Our winemaker Boyd Morrison crafts bold, captivating Apothic blends by using only the most distinctive California grapes. From vintage to vintage, Boyd lets the character and flavor of the individual varietals guide the shape of each blend.

to create Apothic Red using the most distinctive grapes from California’s renowned vineyards: Zinfandel for its spicy nature, Syrah for its dark fruit flavors, bold Cabernet Sauvignon and Merlot for a smooth finish.

Winemaker tasting notes;

The brambly spice of Zinfandel, dark fruit flavors of Syrah, the bold notes of Cabernet Sauvignon and the smooth elegance of Merlot unite to create this captivating red blend.

Apothic Red reveals intense fruit aromas and flavors of rhubarb and black cherry, complemented by hints of mocha, chocolate, brown spice and vanilla. The plush, velvety mouthfeel and the smooth finish round out this intriguing, full-bodied red blend.

13.1% Alcohol

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2011 Cupcake Vineyards Sauvignon Blanc – Marlborough New Zealand

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2011 Cupcake Vineyards Sauvignon Blanc

This  Pacific Rim Wine Competition 2012 SILVER MEDAL winner has been in my sights for quite some time.  Cupcake Vineyard wines are hard to avoid in my world as a Wine Steward for a national grocery store chain and now as a liquor store manager [albeit temporary]  for the same company.  The masses like their Cupcake; be it red’s such as Malbec, Pinot Noir, Petite Syrah or their Red Velvet blend in addition to whites such as the Sauvignon Blanc, Chardonnay, Pinot Grigio etc.   According to the winemaker; all made in a “fruit forward” style since being introduced in 2008. For more information  check out their web-site: http://www.cupcakevineyards.com

The Cupcake Sauvignon Blanc in particular was recently brought to my attention by New Jersey cousins who, it sounds to me,  have made this their house white and I can see why.  Cork finally popped I discovered what everyone else already seems to know. Good tasting wine at a good price. Our store  has it in the $10.00 range with holiday sales bringing it as low as $7.99.  It is also available at  retailers such as Costco, Total Wine etc.  Making it a perfect [Holiday] party serving choice. No wonder this wine is as popular as it is.

I detected very crisp aromas of; pineapple, citrus, green apple and stone fruits on the nose. On the palate I noted; grapefruit! [yes with an exclamation mark], Meyer lemon, tropical white fruits and cantaloupe, but unripe/green.

This is a dry medium body white with good acidity levels lingering on the tongue and a tart finish.  If this wine tasted as good as it did with pizza I can only imagine how nicely it would pair with, well, actually something that it should be paired with 🙂  ¡SALUD!

Cupcake Vineyards Tasting Notes:

It’s the long cool seasons in the South Island that allow our Sauvignon Blanc grapes to mature slowly, giving them levels of complexity and a vibrant zing. This wine is reminiscent of a lemon chiffon cupcake. It’s made up of integrated favors of Meyer lemons, Key limes and a finish that awakens the appetite.

Wine Searcher – Marlborough wine region

New Zealand‘s largest wine region in production and area, Marlborough is located at the north-eastern tip of the South Island. It stretches from the small port town of Picton in the Marlborough Sounds to the east-coast town of Kaikoura. The long, straightWairau Valley has the most extensive plantings of vines, and the entire region had 58,300 acres (23,600ha) of land planted with grapes in 2010. This young wine region has won worldwide acclaim for its Sauvignon Blanc.

Sauvignon Blanc is a white wine grape variety from western France which is now successfully grown in emerging and established wine regions all over the world. While the grape may be more readily associated with the Loire Valley (for its pivotal role in Sancerreand Pouilly-Fume), it is more likely to have originated from Bordeaux, where it is typically blended withSemillon.